Design to Empower the People — AIGA | the professional association for design

To me, this is why I love design. To take something as everyday and thrown away as a matchbook and create a powerful, communicative statement. Then you have to ask yourself about the value of the process and the IP of the individual who creates it.

This matchbook, for all intensive purposes…was free in terms of dollars and sense, or at the very most 50¢. The value of what the designer has added to it is perhaps, immeasurable. I had to share this piece with you all.

Here's to finding inspiration and creating meaning in the most inconspicuous spaces.